widgetwonder

what is widgetwonder?

May 18th, 2010

Widgetwonder is services for making decisions and moving forward … in advertising, telling stories, and in life.

We help marketers with qualitative research, content development, and brand strategy. We also offer Systems Coaching to corporate teams to boost shared values, alignment, and creative process.

Stories and language, trust and community, culture and change. Widgetwonder brings sensitive listening, keen analysis, and a fresh perspective to your goals and initiatives.

“The task is not to discover what is True. The task is to discover the ways of moving forward.” — Dr Fred Newman

310.425.3665 or 415.637.6587. denzil (at) widgetwonder.com

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damn the torpedoes!

May 18th, 2010

I’ve always been fascinated by the How & Where of Decisions and Ideas … How do we make decisions, and Where do ideas come from?

Jonah Lehrer’s 2009 book How We Decide is right up my alley. The book examines recent contributions of neuroscience to our understanding of our mind’s processes: intuition versus mathematical reasoning, whether so-called Objectivity is possible, and the role of decision-making in human happiness.

Which got me thinking about the phrase “… and damn the torpedoes!”. What a great phrase to say that the risks in life are the constant — the torpedoes are always out there, so don’t make decisions based on the risks.

Instead, make decisions based on the opportunities. Even the goal of “minimizing risk” can be viewed as “maximizing the opportunity of not getting killed”. The difference in emotional experience between risk-orientation and opportunity-orientation is huge, stimulates different parts of the brain, and contributes greatly to quality of life experience.

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welcome to widgetwonder!

April 6th, 2010

At the heart of widgetwonder is a deep commitment to group creative process. We like to make things with others, and we support groups & teams at work & play.

I’m an entrepreneur with 3 businesses, which may seem crazy but which I see as 3 sides of the same coin: 1. Ad agency strategy and qualitative research, 2. Team and relationship coaching, and 3. Film & TV acting.

Make a connection. Tell a story. Effect change. All 3 businesses showcase my abilities to listen and empathize, analyze and invent, and communicate authentically and powerfully. Beauty in simplicity.

My collaborators and clients are ad agency teams, modern dancers, consumer focus groups, a bike co-op, high school teachers, lawyers, life partners, theatre geeks — any brand or relationship that wants to explore a new story about being in the world, or to bring a vision to life …

Check the just the facts section at the top right of this page for a view into ad & coaching work. There’s a section just below for my acting resumé, headshots, and video clips.

The creative brief for this blog makes a rousing call to “pique curiosity and add-value”. Stay tuned.

Try 310.425.3665 for an invigorating chat, or denzil@widgetwonder.com for spam about upcoming events.

Thanks, Denzil J. Meyers

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Smart, funny, focused branding & entertainment

April 6th, 2010

Have you seen Odd Job Nation? Its a brilliant combination of hilarious web series, odd job marketplace, recession economy news & views, and community/social media built around the phenomena of lots of people being out of work.

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dream of india …

October 26th, 2009

Tags: dreams, india
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Say Yes! to 2009

January 2nd, 2009

Happy New Year!

I saw the Jim Carey movie “Yes Man” the other day, and while the film was just ok, I LOVE the philosophy behind the premise: looking at places where we say No in life, and converting that into Yes!

Keith Johnstone, an improvisation guru says: When we say No, we are rewarded with safety and security; when we say Yes, we are rewarded by growth and adventure. Clearly, there are times when No is appropriate, and times where Yes is a no-brainer. The opportunity is in the great mushy middle…

To what would you like to say Yes! in 2009?

In what areas of life would you like More of something that’s already working?

Sure, envision what it would be like to Have More of this, AND…. envision yourself Doing and Living More in a way that makes that possible, with joy and enthusiasm for whatever happens.

As an improviser & clown, I’ve learned that “commitment” means saying Yes without knowing the outcome. Its necessary to commit fully, to jump in 100% — not recklessly, but Yes in the face of uncertainty and perhaps fear.

Silly? Perhaps. But financial investments require a commitment without knowing the outcome. And advertising and coaching. And love. And all of life, really. Events always turn out different than we envision or plan. With full commitment, we have a shot at things being even better than we had imagined. Or we can play the game to mitigate risk, and also perhaps never “arrive”.

No-saying is often (but not always) motivated by fear.

If you want to go a bit deeper, try just noticing the emotions that come with your decisions to say No. What do you notice? Patterns or preferences? When your mind starts to try to understand Why, just go back to the noticing your emotional state as decisions get made, and during conversations, including talking to yourself.

What’s there? Can you feel it in your body? Yikes! Now what?

This is the trail-head of a meditative practice, if you choose to walk it, of saying Yes to one’s own emotional discomforts, self-judgements, and critical voices. “Everyone carries a shadow,” Jung wrote, “and the less it is embodied in the individual’s conscious life, the blacker and denser it is.” Saying Yes to discomfort (without trying to fix or change it) is a deep practice of “being with” — accepting what’s here & now, which can include feeling bad.

Keep breathing. Try to release any body tensions that seem to be triggered by difficult emotions or memories or thoughts. Just notice, without fixing. “Be with” what’s here & now. It can be helpful to have the support of a therapist or coach or yoga teacher with this kind of inquiry.

On the brighter side, Jung also believed that “in spite of its function as a reservoir for human darkness—or perhaps because of this—the shadow is the seat of creativity”. So cultivating more access to and acceptance of our shadow materials can be useful and dynamic work.

I offer these thoughts in the spirit of generating new choices in the new year, alternatives to established patterns. Some patterns are worth keeping, others may be ripe for revolution. Only you can say.

More than changing our decision-making, I think the opportunity is in how we focus our attention. Every No, means a Yes to its opposite. So we’re actually saying both No and Yes, all the time, at the same time. The two are twins. Sure, say No… and spend more energy asking: with that No….

To what am I saying Yes?

As for me, I’m saying Yes! in 2009 to living more open and vulnerable. Yes to taking more risks. And Yes to advertising, coaching, and performing. And Yes to Love, always. And Yes to cleaning out my refrigerator.

If I can help in any of these areas, drop a line and let’s discuss.

Tags: LinkedIn
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Micro-Fiction & Maps

October 29th, 2008

Well, another fantastic experience at the Chicago Applied Improvisation Network conference. The group there is a “perfect storm” of positive energy — smart business people, with heart seeking to save the world, who are silly & fun.

Highlight #1 — running my creative writing workshop, Adventures in Micro-Fiction. The theory is to emphasize the experience of writing, rather than the content. Focus first on creation, and analyze and re-write later. I’ve adapted some theatre games to writing, and the whole thing is organized like the famous “Harold“, a stage performance form. Read a participant’s thoughts about the work here.

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flirts & the collective unconscious

May 16th, 2008

My coaches training included an exercise called Cosmic Flirts — being open to the notion that the universe may be sending you messages. How do we explain coincidence? You’re thinking about a friend, and suddenly she calls. Is there a connection? Our mind certainly wants to believe there is, and yet, there’s no scientific proof…

Carl Jung said that his idea of synchronicity really came together while dining with Albert Einstein, whose theory of relativity includes the notion that the whole universe exists simultaneously, that seeming separations of events & things are only due to our perspective, our relative location in the field.

For Jung, this was support for his idea of the collective unconscious, a connection that does not have to travel like an email or phone message or envelope does. Events can be connected, without conforming to temporal-dependent cause/effect. And we can be connected without our minds acknowledging or understanding the connection.

In coaching, a client and I might keep a peripheral eye/ear open for flirts — small shouts out from the universe of coincidence — and we ask: What is that trying to tell you? What wisdom is here for you?

Its been said that real change happens in small ways, on ordinary days, at seemingly insignificant moments that perhaps only later we might label as a Turning Point. Jung believed that flirts (or winks, as he called them) are most potent at boundary events — moments of great life transition, where turning seemingly randomly left rather than right may make all the difference in the world.

The most important question of our over-mediated age is — To what are we paying attention? The thinking mind is one channel of information, like channel 7 on your TV. And there are others: the emotional channel, the flirt/wink channel, the body channel, the intuition channel, the ‘What your partner is really trying to say’ channel. Yoga and meditation are ways to switch the channel of attention, away from the mind to breath, to sensation. Just focusing on the Now seems to be useful.

So everyday, give your thinking mind some time off, and practice paying attention to something else — the sounds of silence, your breath, ask your body what it wants for lunch today. Really listen to your intuition for 5 minutes straight, without judgement or disagreement about what’s practical. What choices become available when we give attention to the parts of us that we don’t believe we control?

Why even ask these questions? Basic research and exploration, on the road to growth and innovation…

Tags: Add new tag, LinkedIn
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A Bigger Game – 2008

December 30th, 2007

Greetings for the new year! As the year counter clicks, we’re reminded of an opportunity to connect with, and to focus on what nourishes & energizes us in life: values, aspirations, and actions. I’ve been attending to two particular areas this season — Relationships, and a 2008 Theme.

Relationships — Our success and satisfaction in almost every area of life is inter-dependent with the satisfaction of other people with whom we live, work, play, and create. But we receive little if any training or guidance in How to work well with others, how to collaborate. Consider taking some time with your partner(s) to discuss the values and goals that bring you together, and how you can design the relationship you want.

For 2008, think about key relationships in your life, to people of course, and also to your relationship to your work or health. You can ask yourself the questions below, or even better, discuss them with someone close to you:

• What does this relationship want more of?
• What’s working? What should be celebrated?
• What would help create a sense of fun and ease in this relationship?
• What resources (people, time, money, support, info, commitment) do we need to grow?
• What does it mean to conduct this relationship in alignment with our values?
• What have we learned from this last initiative or year of working together?
• How do we want to be together when someone drops the ball?
• What are we tolerating in this relationship?
• What does being supported look like to you & your partner?

Theme for 2008 — Thinking about your goals for 2008, consider creating a theme or tag line or headline or song for yourself that captures the excitement of where you’d like to travel this year. Your theme word, phrase, song, image, dance, etc. should be emotional and dynamic, more of an inspirational reminder than a summary.

My personal theme for this year is A Bigger Game — for me this means preferring to be a smaller fish in a bigger pond, with room to grow. It also means the possibility of rejection and failure. Whatever happens, I’m interested in the feedback that comes with shooting for the moon.

Below are a few questions for completing the old & creating the new. And perhaps along the way you’ll find a theme song for 2008 …

1. Reflection for ‘07 — Think about & write some key issues/events from the past year: A) what were your Successes & Breakthroughs? B) your Failures & Breakdowns? C) what are some Lessons Learned from all of those experiences?

2. Completion for ‘07 — From your list of Breakthroughs & Breakdowns, on which issues do you feel “complete”? Completion can mean “finished”, and can also be about making things whole. When we feel incomplete in an area, it drains our energy. Think about losses you haven’t let go of yet. Or perhaps a win that hasn’t been fully leveraged or celebrated. Or just something where you need to let it be what it is & stop trying to change it. About what would you like to feel more complete in the coming year?

3. Visioning for ‘08 — Sit back, close your eyes, and dream about a year from now — writing your Reflections of Wins & Breakthroughs for 2008. What’s on your list? Write it in the present tense, e.g. I started a new business. Or, I improved my relationship with my kid. How or what would you like to look & feel different a year from now? Be idealistic, be bold. And in the end, remember that a plan is only the place to begin; life is full of surprises.

4. Actions for ‘08 — “Just Do It” is a popular slogan, but not particularly helpful advice. Most change initiatives require some planning, and lots of support. Thinking about your Visioning goals, answer 2 questions: What would be a first step towards making that happen? What kind of support (people, materials, information, etc.) do I need to get started? Starting a big project at the beginning offers small wins, which build momentum & confidence. And thinking about support needs helps to develop the plan, and can connect you to your community instead of thinking that its all up to you & you alone.

I plan to be working this year: helping partners design alliances, building trust and productivity with teams, and designing spaces for creative process. Give a call or email if I can help in any way. Wishing for all your dreams to come true…

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indian advertising

October 15th, 2007

I love this ad because it so perfectly captures the crazy endearing chaos that is India…

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The Designed Alliance

August 15th, 2006

Pop Quiz: How much time & money does your team/company budget for “client relationship development”? On a 1-5 scale, how would you rate your company’s relationship strategy?

The most common answers to both these questions is: zero. And a blank stare. Can you remember the last time you lost a client or colleague or friendship, and you didn’t know why?

How about budgeting one day a year for the team/group to ask itself & discuss:

• How do we want to be together? (values)
• How do we want to define “success”? (goals, processes, feedback)
• How do we want to handle difficult topics & conversations? (accountability)

The Designed Alliance is our workshop for the team to co-design a conscious & intentional relationship for themselves. Its a radical idea: to suggest that we might ask ourselves and each other — How do We want this relationship to feel and work? Rather than only: What do I want here?

Pre-workshop, we also conduct an online quantitative team self-assessment, which measures 7 Productivity and 7 Positivity skills or factors for the combined client/agency team.

Productivity factors are things like knowing what our goals are, clear decision-making, adequate resources. Positivity factors include trust, respect, and optimism; essentially Emotional Intelligence for teams.

Revisited annually, your team can track change in its own productivity and satisfaction. Ad agencies can track a client team over time, and benchmark across agency, team to team.

The Designed Alliance also works for new parents, business startups, rock bands & stage hands, even amongst siblings. We’d replace the quant survey with a self-assessment wheel, and start with the few simple questions noted above.

If you have a small in-house team or performing group that would like to test drive The Designed Alliance, we offer an intro mini-workshop for free, plus travel. Write or call for more info.

Tags: LinkedIn
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20 years in the business

April 12th, 2006

Sometime this month, April 2006, will be 20 years for me in advertising. I’m happy to say I still enjoy this business, the people, the ideas, and yes I even still enjoy moderating focus groups & training moderators.

When people ask, Where Do You Want to Be in Five Years?, I’ve never had any idea or answer. Mostly, I’ve been confused enough with where I was. My 2006 answer: “Somewhere I can’t possibly imagine today”.

My first 6 years in the business I was a sponge at DMB&B NY as a P&G media planner & then Chiat/Day NY as a young account planner. The pay was crap, and the work was fascinating. I liked the strategy of media, and literacy in MRI books proved an asset at C/D. The people I worked for at both shops are still rock stars in their world. There’s no way I could have planned this kind of education & opportunity.

When I moved to FCB San Francisco, then started my own business a year later in ‘92, I wasn’t sure what would happen next. Pitching IBM with Ogilvy in 1994 was a good break, and started a 12+ year relationship. And clients in SF, NY, Seattle, and elsewhere have kept me busy & learning & paying my mortgage. Thank you.

One day, I sat down & asked myself about widgetwonder‘s value proposition: How do I best serve my clients? Why should someone hire me?

Perhaps contrary to my British-infused education, I was tired of the planner’s role as “most clever person in the room”. So I said Yes to Collaboration — work to bring the group together, into alignment around language and ideas. The power of brands are expressed as shared values, not proprietary. Help the team move forward, and experience themselves in new ways. My job is to help create an environment where the group can do its best work. Building & holding a group is a skill, and I’ve been focusing here for the past 10 years.

Mostly, I just follow what I’m most curious about. And I like to solve problems, tell stories, and make a connection. That’s my idea of a plan. Oh, and its ok to freak out all along the way because you don’t know where you’re going. Doesn’t everyone do that anyway?

The best thing about entrepreneurship is that I’ve had the opportunity to invest in my business & myself. With each 5 year period of the past 20 years, my growth & learning have accelerated & have become more interesting.

This diversity of experience drives innovation for my business, and adds value to my clients. Personally, I couldn’t ask for anything better. Check back for an update again in 2026…

Tags: LinkedIn
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feed the streets ‘05

November 26th, 2005

Humble appreciation for a lovely success: 12 of us on Thanksgiving morning making sandwiches, adding an apple, water, fresh veg, vitamin C, pumpkin bread, and chocolate-covered espresso beans to the lunch bags. After cooking two 20 lb turkeys the day before, I limited myself to making coffee & waffles, while the crew took over. When we had 50 meals, we scattered in our separate cars, hitting the streets to feed the hungry. Lots to be thankful for — the folks who showed up to make this happen, especially my students. Clearly, we all got more than we gave…

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ColorFields

September 9th, 2005

When it comes to photography, my approach is pretty much the same as elsewhere — chuck the rules, embrace the random, and dump quickly what isn’t working. Here’s a link to a series of images I call ColorFields — explorations into the intersection of light, color, motion, and slow shutter speeds. Using the technique for portraits can also yield suprising & beautiful results. Links are to Flickr.com pages.

Write to me, and I’ll give you all my secrets (both of them) for making stuff like this yourself. Or let me know if you’d like to use any of these images on your website or desktop or living room wall.

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Box Dog Bikes

August 18th, 2005

My almost-daughter Cara started working this past school year at the Oberlin College Bicycle Co-op, and has discovered she loves getting greasy & fixing bikes. This summer, she was talking to her friend Gabe, who recently started a bike co-op in San Francisco called Box Dog Bikes. As Gabe was telling of some frustrations of being 5 recent college grads opening a business, Cara mentioned that my work is in helping teams & organizations collaborate better. Gabe was interested. So I visited the shop, we talked, and agreed that I’d join their board as their first outside director.

Earlier the next day, before my first Box Dog board meeting, I was teaching a Brands & Branding class at the Miami Ad School (SF campus) and my class needed a new client for the last 4 weeks’ assignment. So I gave them the co-op. The brief? Box Dog Bikes believes cycling can change the world.

The co-operative entrepreneurs at BDB combine bikes & sustainable business practices "to have a net-positive impact on the world" They promote cycling because bikes are better than cars for the air, for traffic congestion, for building local community, because oil = war. BDB’s radical political agenda is to convince students & office folk to commute by cycle. They are happy to be experimenting with an alternative to capitalism.

Its exciting that my class had a real client to present to, and great for BDB to have 6 creative teams working for them. We’re all kind of blown away by how its come together.

Personally, I share BDB’s politics, and I love bikes more than any other way my body can be in motion. So we made a deal about compensation…

They’ve made me a double high bike — yes, two bike frames, one welded on top of the other, so that the seat is almost 5′ off the ground. You have to get it rolling, then climb up like its a ladder, then start pedalling. We agreed my new bike should be ready today, so I can take it to the week-long desert art event-cum-experiment in temporary community called Burning Man.

I love tall bikes, and have been coveting one for years. I picked mine up just now. I can’t wait to attach mylar streamers to the back & ride it hands free into the sunset…

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When In Doubt, Accelerate

August 17th, 2005

There’s a great book called "Twist of the Wrist 2: The Basics of High-Performance Motorcycle Racing", in which racer Keith Code very simply explains the physics of a gyro in motion combined with braking forces and traction dynamics, and suggests that all our gut reactions are wrong — fear based — when we think we’re going to die in a firery speeding crash. Keith says doing the opposite of the fear reaction is the best policy, all physics concerned. His suggestions? See if they seem useful improvisational tools for life..

1. When in doubt, accelerate. The bike is most stable when the throttle is cracked open a bit, accelerating, especially useful in scary turns and unstable conditions. Bike is least stable while braking.Brake + turn = disaster.

2. When the road gets rough, let go. Bumpy road means bumpy bike means use your body as a shock absorber – squat rather than sit, and loosen on the bars. Relax your hands arms and shoulders.

3. Pick a line in a turn and hold it. Correcting course mid-intitaitive curve creates a moment of extreme instability in a gyro. Momentum is lost as accelaration drops.

4. Look where you want the bike to go. If there’s a haybale or truck in the way suddenly, look at the space between obstacles while hurtling forwards, not at the truck. The bike will follow your balance & focus.

5. Counter-steering: push where you want to go, don’t pull. To turn a bicycle or motorcycle to the right at speed, you push right and pull left. Its just true. The gyro again, somehow. But push seems building, while pull to get what you want feels limiting.

Doing this stuff makes it possible to go really fast on a motorcycle, and to find the edge where your speed exceeds your skills. Keith suggests racing at 85% to your edge. Try applying his skills to your life & decision-making. Experiment, and send me post cards….

Tags: LinkedIn
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Lovesick: The Cat Allergy Musical

July 27th, 2005

This weekend will be the last performances of a play I have been directing — Lovesick: The Cat Allergy Musical. Its the story of a woman, looking for love in all the wrong places — specifically, trolling the internet. As each new goofy & inappropriate guy comes over, she falls quicky in love. And her cat, Lucky, finds new ways to dismiss each of the dates with brutal comedic torture.

Her version of the story is that her cat is ruining her life. His version is that he’s protecting her from doing something stupid. The tension between Serenity & Lucky is so good, it reminds me of home. I keep finding dark meanings in the songs (written by Darkroom producer Jim Fourniadis), and in the text, which my soon-to-be-ex-wife, the author, swears are not there. But I know what happens in our kitchen…

In fact, when I first read the play, I wanted to direct it very dark. The humor would be wrung from the audience, thirsting for solace and release. But the author wanted it light and fluffy. Its definitely not that, and I do believe she put her feelings about our dissolving marriage into the script. But its also brutally funny and smart and fast-paced and chock full of 10 original pop-rock-punk songs by Jim Fourniadis that I simply can’t stop singing. And I don’t even like to sing.

If you ususally don’t like theatre, come to the Darkroom sometime anyway. If you’re not happy, I’ll consider a refund. They’ve done so many great shows — Clue, Princess Bride, 2 seasons of Twilight Zone episodes, Zippy the Pinhead (written & co-directed by me). Its an old punk rock bar & record store turned into a punk rock theatre. If you subscribe to my RSS feed, news of my next show will arrive automatically. Er, maybe…

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Your missing links…

July 14th, 2005

This article is primarily a feed of links for my students at the Miami Ad School in SF, but feel free to browse, whoever you are…

Check out the latest from WOMMA — the Word of Mouth Marketing Association conference. This is about corporate marketers first experiments with blogs. How about the Pocket Guide to Consumer Generated Media? How about replacing knowledge trees with leaves? What are some interesting creative units for the evolving media world? :30 TV is out. What new moments can we find to connect with the right people, at the right place, and the right time?

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Data Clutter & Extreme Choice

May 18th, 2005

Over the past 5 or 6 years, we’ve been pitching clients on using storytelling and improvisation to innovate, to improve internal communication, and to build more effective teams. But it hasn’t often been easy. Say "improvisation" to most business people, and they think you are some kind of flake, that you don’t understand the needs of their business.

Now, two of the season’s hottest business books — Seth Godin’s "All Marketers Are Liars: The Power of Telling Authentic Stories in Low Trust World" and Malcolm Gladwell’s "Blink: The Power of Thinking Without Thinking" — are focused directly on the benefits of story and improv.

Gladwell’s "Blink" discusses the value of the rational thinking that happens in the moment — he calls it rapid cognition — and makes a point not to use the word "intuition", which he feels is written off as emotional and antithetical to business. Instead, he points out that the complexity of business and life today — the sheer amount of data — frequently confuses deliberate, careful decision-making processes. In our information-saturated world, what wins is responsiveness to the market, flexibility, and speed. Improvisation is a best-practices lab for employing rapid cognition across departments, functions, and geographies. Perhaps "Blink" will help encourage the development of our practice.

Godin’s "All Marketers Are Liars" is about the value of Story — the difference between a marketing message that is full of facts and salesmanship, and marketing that engages. What’s cool about this book is that it emphasizes the Quality of Connection, as more valuable than a commoditized marketing "impression". Given the overwhelming complexity and choice of data and products (competition), Godin argues that consumers are demanding more authentic stories from marketers. Along the way, Godin chides companies that write mission or brand statements that have nothing to do with the way real people speak and live. Stories are how humans make meaning of events. For organizational development, for group creative process, for any kind of community.

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May 16th, 2005

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widgetwonder

what is widgetwonder?

Related:

damn the torpedoes!

welcome to widgetwonder!

Smart, funny, focused branding & entertainment

dream of india …

Say Yes! to 2009

Micro-Fiction & Maps

Related:

flirts & the collective unconscious

A Bigger Game – 2008

indian advertising

The Designed Alliance

Related:

20 years in the business

Related:

feed the streets ‘05

Related:

ColorFields

Related:

Box Dog Bikes

Related:

When In Doubt, Accelerate

Related:

Lovesick: The Cat Allergy Musical

Related:

Your missing links…

Related:

Data Clutter & Extreme Choice

Related:

Related:

just the facts

art farts

business smarts

killer links

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