ad stories
some widgetwonder stories (client list at bottom of page)
Buder Engel & Friends SF: Disney Mobile — Storytelling and creative briefing for new business pitch in the fast-developing category of next generation wireless services.
McCann Erickson: Microsoft Media Summit — consultant & researcher to a wide-ranging multi-disciplinary client/agency team creating a crystal-ball view of our electronic media environment as it might manifest in 2010.
Ogilvy NY: TimeWarner Cable — Delivered several services over 12 months of campaign development: TWC executive & internal interviews; consulting on business & communication strategy; designed & facilitated single-day creative worksession with top TWC clients and agency creatives, AE’s, planners; focus groups for campaign story boards; designed & facilitated marketing department Open Space mini-conference.
Miami Ad School SF — Performed a 10-week course in improvisational creative writing & story structure with copywriting students. Course was based on my popular writing workshop "Adventures in Micro-Fiction". Also teach Intro to Strategy (ongoing), and Creative Process (Account Planning Boot Camp)
The Martin Agency: Focus Group Moderator Training — Designed & delivered a dynamic two-day off-site training in group management & moderating skills, including live practice groups, for 5 agency account planners.
Ogilvy NY: Miller Genuine Draft — Following innovative research into the sensory experience of beer, replaced traditional report & brief with an experiential workshop. Resulted in more engaged creative teams, faster to ideas & executions, and better collaboration through production of finished television ads.
Grey Worldwide SF — Designed & facilitated a client-agency performance review, then coached the team to design their alliance more consciously. Converted "growing pains" into goodwill, better strategic direction, and improved relationship.
Ogilvy NY: BP Amoco — Strategy & storytelling to pitch this high-profile worldwide brand re-launch.
TBWA Chiat/Day SF: Levi Strauss & Co. — Six-weeks to define and launch a new LS & Co. brand/label for teens. Target exploration, brand positioning, creative briefing & nurturing.
Contributing Author: Beyond Branding — This book (written by brand experts in EU, US, and Australia) encourages business to be more collaborative and transparent as a way to adapt to the changing dynamics of communications & stakeholder power. Published October 2003, Kogan-Page.
Ogilvy & Mather NY: IBM — Brand Audit fieldwork and storytelling for Ogilvy pitch in April 1994 (resulting in worldwide account re-assignments to agency), and research & strategic contributions following on consumer & B2B products & services.
Ogilvy & Mather: Deloitte & Touche — Executive interviews with 40 US CxO’s & 60 internal leaders in EU & North America about the changing environment for business (immediately post-Enron & Andersen’s meltdown), and impacts on professional services marketing.
Clients…
• Ad Agencies: Angotti Thomas Hedge - Bartle Bogle Hegarty NY - Bates NY - BBDO West & NY - Buder Engel & Friends - Butler Shine Stern & Partners - Citron Haligman Beddecarré - Cole & Weber/Red Cell - DDB Dallas - DMB&B NY - Eleven SF - Grey Atlanta & Grey Direct NY & SF - Hal Riney & Partners - kirshenbaum bond & partners - kbp west - The Martin Agency - McCann Erickson SF - Ogilvy NY & Chicago - OWN&P SF - Plan-B Marketing - Publicis Seattle - Publicis Dialog - Red Sky - Richards Group - Stein Robaire Helm - Sfinteractive - TBWA Chiat/Day SF, LA, Dallas, and Mexico City - VitroRobertson - Wieden + Kennedy - Whitty Hanell & Partners - Winkler - Young & Rubicam NY and SF
• Others: BMI Music - Box Dog Bikes - MTV Networks - Taco Bell - VillageBuzz.com - Eternal Spring High School - NetFlix.com - Phillips NV Law Group - The Curious Company - Dallas Morning News - Morrison Forrester
• Instructor: Miami Ad School SF, Academy of Art College SF