ad stories
some widgetwonder stories (client list at bottom of page)
Mekanism SF: Dove Men — Storytelling and creative briefing for digital new business pitch.
Buder Engel & Friends SF: Disney Mobile — Storytelling and creative briefing for new business pitch in the fast-developing category of next generation wireless services.
McCann Erickson: Microsoft Media Summit — consultant & researcher to a wide-ranging multi-disciplinary client/agency team creating a crystal-ball view of our electronic media environment as it might manifest in 2010.
Ogilvy NY: TimeWarner Cable — Delivered several services over 12 months of campaign development: TWC executive & internal interviews; consulting on business & communication strategy; designed & facilitated single-day creative worksession with top TWC clients and agency creatives, AE’s, planners; focus groups for campaign story boards; designed & facilitated marketing department Open Space mini-conference.
Miami Ad School SF — Performed a 10-week course in improvisational creative writing & story structure with copywriting students. Course was based on my popular writing workshop "Adventures in Micro-Fiction". Also teach Intro to Strategy (ongoing), and Creative Process (Account Planning Boot Camp)
The Martin Agency: Focus Group Moderator Training — Designed & delivered a dynamic two-day off-site training in group management & moderating skills, including live practice groups, for 5 agency account planners.
Ogilvy NY: Miller Genuine Draft — Following innovative research into the sensory experience of beer, replaced traditional report & brief with an experiential workshop. Resulted in more engaged creative teams, faster to ideas & executions, and better collaboration through production of finished television ads.
Grey Worldwide SF — Designed & facilitated a client-agency performance review, then coached the team to design their alliance more consciously. Converted "growing pains" into goodwill, better strategic direction, and improved relationship.
Ogilvy NY: BP Amoco — Strategy & storytelling to pitch this high-profile worldwide brand re-launch.
TBWA Chiat/Day SF: Levi Strauss & Co. — Six-weeks to define and launch a new LS & Co. brand/label for teens. Target exploration, brand positioning, creative briefing & nurturing.
Contributing Author: Beyond Branding — This book (written by brand experts in EU, US, and Australia) encourages business to be more collaborative and transparent as a way to adapt to the changing dynamics of communications & stakeholder power. Published October 2003, Kogan-Page.
Ogilvy & Mather NY: IBM — Brand Audit fieldwork and storytelling for Ogilvy pitch in April 1994 (resulting in worldwide account re-assignments to agency), and research & strategic contributions following on consumer & B2B products & services.
Ogilvy & Mather: Deloitte & Touche — Executive interviews with 40 US CxO’s & 60 internal leaders in EU & North America about the changing environment for business (immediately post-Enron & Andersen’s meltdown), and impacts on professional services marketing.
Clients…
• Ad Agencies: Angotti Thomas Hedge – Bartle Bogle Hegarty NY – Bates NY – BBDO West & NY – Buder Engel & Friends – Butler Shine Stern & Partners – Citron Haligman Beddecarré – Cole & Weber/Red Cell – Cutwater – DDB SF & Dallas – DMB&B NY – Eleven SF – Grey Atlanta & Grey Direct NY & SF – Hal Riney & Partners – kirshenbaum bond & partners – kbp west – The Martin Agency – McCann Erickson SF – Mekanism – Ogilvy NY & Chicago – OWN&P SF – Plan-B Marketing – Publicis Seattle – Publicis Dialog – Red Sky – Richards Group – Stein Robaire Helm – Sfinteractive – TBWA Chiat/Day SF, LA, Dallas, and Mexico City – VitroRobertson – Wieden + Kennedy – Whitty Hanell & Partners – Winkler – Young & Rubicam NY and SF
• Others: BMI Music – Box Dog Bikes – MTV Networks – Taco Bell – VillageBuzz.com – Eternal Spring High School - NetFlix.com – Phillips NV Law Group – The Curious Company – Dallas Morning News – Morrison Forrester
• Instructor: Miami Ad School SF, Academy of Art College SF